The United States Postal Service (USPS) launched a multi-channel campaign that includes its WatchUsDeliver.com dashboards on May 19. It features a collection of live counters, postal facts, and “entertaining” modules, like the Live Eagle Cam — a 24/7 stream of rescued American bald eagles “Independence” and “Franklin.”
These rescued bald eagles parents are raising their 30th eaglet this year. They do so on the grounds of the Dolly Parton Dollywood theme park. The stream can be viewed at Eagles.org – Cams -DollywoodNest but is featured on the “Watch Us Deliver” dashboard as part of the campaign. The rescue project is managed by the American Eagle Foundation, a not-for-profit 501(s)(3) organization whose mission is to care for, restore and protect the USA’s living symbol of freedom, the Bald Eagle, and other birds of prey.
The primary focus of the campaign is the USPS’s improvement in its tracking of mail.