The USPS put its stamp of approval on video technology by selecting technology from Pitney Bowes to support its journey to “create a more connected, effective, and modern mailing experience.”
The interactive USPS experience, will help educate and inform Mail Owners and Mail Service Providers (MSPs) on how to take part in and deliver value from the 2017 Mailing Promotions and USPS Informed Delivery campaigns.
The agency relies on the fact that nothing replaces the tactile value of hard copy mail, but USPS recognizes consumer’s increasing desire to interact and communicate digitally with everything, including their mail. Informed Delivery campaigns and the 2017 Mailing Promotions enhance the value of physical mail by seamlessly integrating the relevancy of mail and growing mail volume.
“Direct mail remains one of the most effective marketing tools available today,” said Bob Guidotti, Executive Vice President & President of Software Solutions at Pitney Bows. “But as our physical and digital worlds merge, organizations must leverage both to succeed. USPS is leading the way by offering its customers meaningful physical and digital experience, and we’re proud that EngageOne Video will play a role in these customer experiences.”
EngageOne Video is a customer engagement solution that delivers interactive communications designed specifically for each viewer.