web analytics

USPS is the Government’s Busiest Website

Analytics US Government Website IconThe numbers are in. Actually the numbers are always in at the analytics.usa.gov website. On the right side of the website you will see a list of government websites with counts. With the posting of this blog, the United States Postal Services has the most web traffic of any government website with visitors focusing on tracking packages and printing labels.

Top Performing Government Websites ChartDepending on the time of day, you will find 6,000 active visitors on the usps.com welcome page adding up to about 50,000 visitors on all the usps.com pages. The USPS is beating all their sister government websites.

A unified Google Analytics account provides the data as part of the Digital Analytics Program which provides advanced, easy web analytics to federal agencies. It’s a simple window into how people are interacting with the government online. This program helps government agencies understand how people find, access, and use government services online. And just so you know, the sites are not tracking individuals. Visitor can be confident that IP addresses are being anonymized.