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The New Retail Loyalty Approach

Gift CardLoyalty programs at many retail and online shops have geared up in an effort to imitate or surpass the success of Amazon Prime. Several recent surveys and whitepapers have analyzed these trends to provide a framework for others hoping to capitalize on the benefits of loyalty.

A new special report by Boston Retail Partners examined consumers’ behaviors and shopping habits. Its results showed that loyalty programs no longer rely on the traditional “earn points and receive rewards” structure to reinforce customer relationships.

Today’s loyalty programs strengthen interactions with the customer and increase loyalty by enabling enhanced services and rewards, such as:

  • Real-time customer identification in-store to enable guided selling
  • Customized rewards based on customer preferences
  • Gamification (contests, sweepstakes) to engage customers and encourage social interaction
  • Mobile tracking and redemption of rewards and offers

For the full report see: 2015 Brp Special Report Loyalty Programs – Rewarding The Customer Experience