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The 2015 Cyber Numbers

Japanese Abacus

It’s amazing how quickly the mindset of shoppers can change about shopping online and within a few short years. A recent national survey by Adobe projected that Cyber Monday would exceed $2.98 billion in sales. This is up a staggering 12% from 2014. So far cyber Monday is the largest online sales day of 2015 with over $11 billion spent over the long Thanksgiving weekend and Monday. That buying trend is also up 15% from last year.
Now here’s the most impressive statistic! Wal-Mart reported a 70% increase in its online traffic with smartphones and tablets.

So let’s break that down a little bit further:

  1. 93% of shoppers are now evaluating shipping options when it comes to online shopping. Shoppers are taking the time to see if the price of a product with free shipping is less than the price of the same product on another site with a shipping charge. Simple math is dictating the choice. That type of comparative shopping is up 23% from last year.
  2. Often the free shipping means waiting a few more days and 88% of those surveyed said the delay is preferable to paying for one or two day delivery.
  3. Some retailers use the free shipping as an incentive for the shopper to purchase a few more items. By spending a minimum amount a shopper can qualify for free shipping. This has proven to work well with 60% of the shoppers going out of their way to add a few more items to their shopping cart.
  4. And don’t forget that many sites are offering free shipping with a paid membership.

Once the purchase has been made, retailers are offering their customers the added feature to track their purchases. Consider 98% of online shoppers are now tracking their packages online. That breaks down to 39% using email, 30% using mobile, and 28% using the retailer’s website.

While numbers are almost the same, the ability to return a purchase is equally an important service. For those who still enjoy the convenience of a brick and mortar, 40% of the shoppers welcome the opportunity to bring returns to a physical store rather than 39% to a shipper’s nearest fulfillment center.