The United States Postal Service has told mailers they plan to implement its annual rate change on Sunday, Jan. 22, 2017. The big question is…will the price of a first-class stamp be part of this increase?
The USPS hopes to announce the new rates on October 17 and have suggested that First-class rates might rise 0.8 percent and standard (or the reclassified advertising mail) about 0.9 percent.
Because of the various first-class and standard mail subclasses, this does not mean that the single-piece letter rate will rise by a full cent. The increase of a first-class stamp to 48 cents would mean a reduction would have to take place with one of the mail subclasses. An example of this is the USPS’s suggestion that the third ounce of a first-class letter would be free.
While no official announcement yet, the idea is intriguing!
With a price adjustment like this, a commercial mailer could send more letters filled with promotional materials, coinciding with the USPS wanting to change its “standard mail” classification to “marketing mail.”
This pro-active change would make sense to marketers in all business and retail sectors.