web analytics

Measure with the Intelligent Mail Barcode

USPS Tracking Label On ParcelIn his farewell speech former Postmaster General Patrick Donahoe claimed the postal industry might one day see its own relevance revive as part of technological developments to come. He described USPS innovations that might one day allow businesses to track and price direct mailpieces using Web-like metrics such as pay-per-click. “We can measure with the Intelligent Mail barcode not only what day a person got a catalog, but also when they got it within an hour. You can actually see from the address who bought something in response to a mailpiece, so we should be looking at a pricing scheme that’s performance based,” Donahoe said.