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All in a Name

The Dot Sucks DomainThe newest domain names will end with a negative message many business owners will want to stifle. Debra Lodge, a Partner in Intellectual Property at Squire Patton Boggs in Washington, DC, where she advises clients on trademark, privacy and Internet law, recently wrote about the new domain .SUCKS for Inside Counsel. Yes that is the domain name. In her words: “Trademark owners should be aware of the .SUCKS registry and factor it into their trademark protection strategy.”

Lodge warns that it will be expensive to preempt purchases of websites beginning with the name of your business and ending with .SUCKS. Read the rest of her article at A sucking sound on domain names